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Overview

Help businesses get a competitive edge in today’s fast-paced consumer environment. You’ll develop a solid foundation in marketing fundamentals, research and strategic data analysis. Gain the skills to develop and execute marketing strategies which address customers needs and wants, the decision-making process, advertising and brand management.

Portfolio

Arts, Social Sciences & Commerce (Pre 2022)

Academic contact

Malliga Marimuthu

Location(s)

Bendigo, Melbourne (Bundoora)

Open to all courses

Yes

Structure

Students choosing the Marketing Major are unable to take, in addition, an optional Management and Marketing Major. - Students who elect to complete a major in Marketing are required to select alternate subject MGT3SMG to the value of 15 credit points in place of MKT3IMK if it is core in the course. - Students who elect to complete a major in Marketing are required to select alternate subjects (Level one or Level two electives) to the value of 15 credit points in place of MKT1MDP if it is core in the course.

120 credit points

Available in courses

Bachelor of Commerce/Bachelor of Laws - Melbourne (Bundoora)

Bachelor of Commerce/Bachelor of Computer Science - Melbourne (Bundoora)

Bachelor of Business (Event Management) - Melbourne (Bundoora)

Bachelor of Commerce/Bachelor of Arts - Melbourne (Bundoora)

Bachelor of Commerce/Bachelor of Arts - Melbourne (Bundoora)

Bachelor of Commerce/Bachelor of Agricultural Sciences - Melbourne (Bundoora)

Bachelor of Accounting - Sydney

Bachelor of Business - Sydney

Bachelor of Business (Tourism and Hospitality) - Melbourne (Bundoora)

Bachelor of Commerce/Bachelor of Laws - Melbourne (Bundoora)

Bachelor of International Business - Sydney

Bachelor of Arts - Melbourne (Bundoora)

Bachelor of Commerce/Bachelor of International Relations - Melbourne (Bundoora)

Bachelor of Commerce - Melbourne (Bundoora)

Bachelor of Commerce/Bachelor of Biomedicine - Melbourne (Bundoora)

Bachelor of Commerce/Bachelor of Health Sciences - Melbourne (Bundoora)

Bachelor of International Business - Melbourne (Bundoora)

Bachelor of Arts - Bendigo

Bachelor of Business - Melbourne (Bundoora)

Bachelor of Business (Accounting) - Bendigo

Bachelor of Commerce/Bachelor of Science - Melbourne (Bundoora)

Bachelor of Finance - Melbourne (Bundoora)

Bachelor of Business Analytics - Melbourne (Bundoora)

Bachelor of Business (Human Resource Management) - Melbourne (Bundoora)

Bachelor of Accounting and Master of Financial Analysis - Melbourne (Bundoora)

Bachelor of Accounting - Melbourne (Bundoora)

Bachelor of Science (Applications in Society) - Melbourne (Bundoora)

Bachelor of Commerce/Bachelor of Psychological Science - Melbourne (Bundoora)

Bachelor of Cybersecurity/Bachelor of Commerce - Melbourne (Bundoora)

Bachelor of Business (Accounting) - Melbourne (Bundoora)

Bachelor of Science and Society - Melbourne (Bundoora)

Career opportunities

Studying marketing builds skills in attention to detail, communication and market analysis to prepare you for a range of careers.

Possible roles include:

  • Account manager
  • New product planner
  • Business development manager
  • Social media marketer
  • Market researcher
  • Data visualiser and strategist