As digital and operational disruption continues to radically re-shape the global business landscape, business leaders need to be agile, innovative, responsible and entrepreneurial to navigate this increasingly challenging environment. The Enterprise major will provide you with the enterprise knowledge and skills required to contribute effectively to business creation, development and change, either from the perspective of your own business venture, working for an existing business or as a business consultant. The major will develop understanding of fundamental business functions including finance, marketing and ethical practice with a focus on applying innovative and entrepreneurial thinking to startup business design or existing business strategic modification in the digital and disruptive business era.
You will learn about:
Finance. Learn the finance knowledge and skills to analyse business performance, assess financing and growth alternatives and the quantitative impact of strategic business decisions.
Consumer behaviour. Discover how business and society connect, and understand customer trends and behaviour to develop or position a business to maximise opportunities and growth.
Ethical practice. Understand the ethical issues that arise in making business decisions.
Digital literacy. Learn to use a wide range of digital tools to analyse market and business activity and become a more efficient and effective business professional.
Entrepreneurship. Learn the fundamentals of creative innovation and get a competitive edge in the modern business environment.
Innovation. Understand the importance of innovation to the economy and apply business model and design thinking principles to develop new or disruptive business opportunities.
