The minor in Digital Marketing is suitable for students seeking a business career with a focus on marketing. This minor will equip graduates with the interdisciplinary skills needed to perform as marketing leaders in a diverse range of digital business environments. The combination of digital and marketing essence develop your knowledge on how to reach customers online, leverage digital channels, design customer experience, analyse and interpret data, and communicate in a digital environment. This minor is designed to provide internationally transferable competencies and skills for effective digital marketing solutions.
