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Overview

Become a powerful ‘change agent’ – no matter where you work. Unlock the potential of technology and learn to improve business performance using digital platforms. Develop technical and practical business skills and explore how technology is reshaping contemporary businesses.

Portfolio

Office of the Provost

School

La Trobe Business School

Academic contact

Anisur Rahman

Location(s)

Bendigo, Melbourne (Bundoora), On-Line

Open to all courses

Yes

Structure

Where one or more subjects are shared between this major and another component (course, second major or minor) the subjects will be replaced with a Business school elective at that level of the common subject. Where a combination of this major and another component (course, second major or minor) exceeds 4 common subjects this combination will become incompatible.

120 credit points

Level one30 credit points
Level two30 credit points
Level three60 credit points

Enrolment rules

This major is also available through Open Universities Australia (OUA)

Available in courses

Bachelor of Business/Bachelor of Psychological Science - On-Line

Bachelor of Business/Bachelor of Arts - On-Line

Bachelor of Business - Bendigo

Bachelor of Business - Melbourne (Bundoora)

Bachelor of Laws (Honours)/Bachelor of Business - Bendigo

Bachelor of Humanities, Innovation and Technology - Melbourne (Bundoora)

Bachelor of Business - On-Line

Intended learning outcomes

On successful completion you will be able to:
1.
Evaluate a range of business solutions in the context of digitisation and digital transformation in business
2.
Devise innovative solutions to business and social challenges in areas of social media, supply chain and customer analytics
3.
Examine the implications of digital disruption from an organisational perspective using data storytelling, visualisations, and infographic tools
4.
Apply the knowledge and skill in digital business to traditional business disciplines

Career opportunities

The skills you build when you study digital business prepare you for a range of careers, including:

  • Social media marketing manager
  • Digital business development manager
  • Change analyst