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Overview

Become a versatile leader in the events industry. The way we gather to celebrate, explore and discuss is changing. In today's global society, event management is about more than bookings and budgets. We're expanding into new physical and digital world, breaking down barriers and expanding inclusion, diversity and empathy. With … For more content click the Read more button below. This multidisciplinary course will provide you with a solid grounding in business, then help you build specialist expertise in event management and marketing. With subjects dedicated to digital business, trends in modern business and business analytics, you'll develop a highly sought-after skillset that prepares you for the evolving events space. Want a degree tailored to your interests? Choose electives to complete a second major in another business discipline such as marketing or international business, or broaden your perspective by taking on any other major we offer at La Trobe. With guidance from industry experts working in the field and also teaching, you'll graduate with a practical understanding of the real-world event industry and networks. You'll learn:Event planning and managementUnderstand every aspect of delivering events, including logistics and project management, and study the unique factors involved in coordinating sustainable community events.Digital businessExplore how businesses are developing new operating models for the digital economy and develop the skills to design innovative digital solutions.Consumer behaviourAnalyse the factors influencing the consumer decision-making process and learn to consider how consumer behaviour shapes the development of marketing strategies.Accounting and financeDiscover how to compile and interpret budgets and financial statements and make strategic business planning decisions.

Portfolio

Arts, Social Sciences & Commerce (Pre 2022)

Course coordinator

Elspeth Frew

Location(s)

Melbourne (Bundoora)

CRICOS code

072274M

Course instance contact

Elspeth Frew

Course duration (full time)

3 years

Study level

Undergraduate

AQF level

Level 7 - Bachelor Degree

Available only as an exit award

No

Study options

Domestic

International onshore

Completion requirements

To attain the Bachelor of Business (Event Management), students will be required to complete 360 credit points in total consisting of:240 credit points core subjects, and120 credit points 2nd major or 2nd specialisation, or a minor or elective group.

Course structure
360 credit points

Course intended learning outcomes

On successful completion you will be able to:
1.
Identify, source and analyse information relevant to business and social challenges.
2.
Evaluate a range of alternate solutions to business and social challenges, and account for potentially competing economic, ethical, social and commercial perspectives in a responsible manner.
3.
Devise innovative recommendations to business and social challenges, based on the identification of the elements of a problem and the application and evaluation of problem solving approaches.
4.
Communicate professionally and effectively with a range of stakeholders, using a variety of modes of communications and appropriate tools.
5.
Engage professionally and effectively to contribute to the success of a multicultural team, in a manner which is respectful of the needs, values, personalities and capabilities of others.
6.
Utilise digital technologies to identify, source, analyse and communicate information relevant to business and social challenges.
7.
Apply knowledge and skills to design and deliver sustainable event services and experiences.
8.
Integrate a broad and coherent, elementary, theoretical and operational knowledge of the event industry as interdisciplinary fields of research and practice.
9.
Work together with key stakeholders to acquire and convey knowledge and ideas effectively to achieve shared goals in unambiguous contexts.
10.
Apply cognitive skills to collect, analyse and synthesise information to develop and evaluate solutions for straightforward event industry problems.
11.
Critically reflect on their own conduct, to improve their own interpersonal and operational skills and knowledge, in light of their role in the events industry and their impact on the economy, environment and society.

Course features

Work based learning (placement) requirements

Elective placement opportunities (Work Based Learning)
During this course, you will have the opportunity to participate in a Work Based Learning (WBL) placement experience, designed to allow you to extend your formal academic learning beyond the classroom. The WBL experience will provide the opportunity to bring your learning from the university into a work environment and test out your knowledge in a professional real-world environment. Some courses include compulsory WBL subjects, however, we also offer a range of elective WBL subjects, both cross-discipline and subject-specific. La Trobe University will source placements for some subjects, while others will require you to source your own placement. If you are required to source your own placement, dedicated staff will guide and support you through the process. Elective WBL subjects generally involve an application process and Subject Coordinator approval. The location and number of hours undertaken can vary considerably depending on the activity and the discipline area. Please refer to the individual subject entries for more information. Regional students are eligible to access additional support under the Regional Reward program

Work integrated learning opportunities

Industry-informed projects

Other opportunities

Student exchange and overseas short programs offer a unique opportunity for a meaningful learning and educational experience abroad. La Trobe University encourages all students to make the world their campus by participating in an exchange or overseas short program that fits within your degree structure.

Career outcomes

When you graduate, you'll have specialist expertise and the flexibility to run great events for businesses and clients. Your career options could include:

  • Event manager
    • Support your organisation's business goals by delivering successful events. Connect with stakeholders, coordinate logistics and services, manage budgets and measure your success to find future improvements.
  • Event management consultant
    • Help clients enjoy their dream event. Identify their needs and manage every aspect of an event, including logistics, services and on-the-day issues.
  • Marketing coordinator
    • Help your organisation grow by coordinating and managing its marketing activities, including events, campaigns and advertising.

Professional recognition

Graduates of the Bachelor of Business (Event Management) may apply for membership with Meetings and Events Australia. Membership may be subject to additional or ongoing requirements beyond completion of the degree. Please contact the relevant professional body for details.

Other course instances

Internal course relationships

Nested

Diploma in Business

Pathways from

Diploma in Business

External pathways

External pathways into this course