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Overview

Want to get ahead of the pack for a career in the sport industry? You don't need to be an athlete or coach to be a leader in the sport industry. There is high-demand for professionals skilled in management, marketing, media and administration to run the growing business that is … For more content click the Read more button below. Delivered at the Carlton College of Sport campus at Ikon Park, home of the Carlton Football Club, the Diploma of Elite Sport Business gives you the business knowledge, hands-on experience and networking opportunity to succeed in this evolving industry. Students are immediately immersed in an elite sport environment, with a commitment from the Carlton Football Club to deliver students enrolled in the Diploma of Elite Sport Business the opportunity to complete 100 hours placement with the Club and its partners or networks. Graduates will develop job ready skills suited to entry level roles in sport administration. Further study options also exist, with graduates being eligible for advanced standing for eight subjects in La Trobe's Bachelor of Business degree. You'll learn:Sport management Discover the key to business leadership in the professional sport industry. Learn how to use strategy, organisational structures and human resource management to reach professional goals.Media and marketing in sportLearn how the pros do it. Examine the marketing of elite sporting organisations and develop the tools used to manage the relationship between sport and the media.Business data analysisOrganisations have access to huge amounts of data. Discover how to apply statistical concepts and use this information for business solutions and decision making and its growing influence on sport.

Portfolio

Arts, Social Sciences & Commerce (Pre 2022)

Course coordinator

Ashleigh-Jane Thompson

Location(s)

Carlton (Carlton College Sport)

Course instance contact

Ashleigh-Jane Thompson

Course duration (full time)

1 year

Study level

Sub-degree

AQF level

Level 5 - Diploma

Available only as an exit award

No

Study options

Domestic

Course intended learning outcomes

On successful completion you will be able to:
1.
Identify and critically discuss key concepts relevant to business and social challenges as they apply to sports= management and marketing
2.
Apply specific knowledge of sports management and marketing to common sporting situations
3.
Communicate effectively with peers and stakeholders, using a variety of modes of communications and= appropriate tools
4.
Collect and analyse information to develop solutions for issues facing the sport management industry
5.
Work collaboratively in teams

Career outcomes

There is high-demand for skilled business professionals in elite sport. Graduates can launch a career in administration, project management, marketing and more. Possible career options include:

  • 4 Carlton Football Club graduate roles
    • The Carlton Football Club has committed to hiring 4 Carlton College of Sport graduates * into graduate employment roles
  • Sport centre manager
    • Oversee the day-to-day operations of centres and their facilities, including scheduling and event promotion.
  • Sport administration
    • Take charge of the fundraising, procurement, supply chain management or general administration tasks.
  • Sport marketing
    • Play a central role in how a team, sport or organisation is managed, presented and promoted.

* A total of 4 graduate roles are available for graduates of both the Diploma of Elite Sport Business and the Diploma of Sport Coaching and Development

Partner provider

Carlton College of Sport - Powered by La Trobe University

Additional costs

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Cost description - Other

WWCC

First Aid/CPR