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This course is being phased out. No new enrolments will be permitted from 2022. Prospective students should see the requirements for the Bachelor of Business with a Marketing Major.

Students currently enrolled in this course will be able to complete their studies.

Students who are undertaking the course on a part-time basis are strongly recommended to complete the core subjects as soon as possible.

Overview

Learn marketing today. Be a business leader tomorrow. In today's digital landscape, marketing is a high-demand skill across a range of industries. Health, education, finance, retail, arts and government bodies all have digital presences that needs to develop, implemented and managed. For a career in any industry, a strong foundation … For more content click the Read more button below. La Trobe's Bachelor of Business (Marketing) has been designed with direct input from industry to ensure you have the specialised knowledge and solid business foundations employers want. Explore emerging areas such as digital and social marketing, as well as core subjects like digital marketing, consumer behaviour, branding, research and strategic marketing. Graduate with internationally transferrable skills and be ready for your career in business or marketing. You'll learn:Consumer behaviourExamine how consumers make decisions and implement marketing strategies to increase business performance.Advertising in the digital ageExplore persuasive online and offline techniques to advertise for customers and organisations, and design outcomes.Social media and relationship marketingDiscover how social media platforms, digital metrics and analytics and online campaigns are used to reach strategic marketing goals.Digital brand managementCreate content to develop a brand using digital platforms and other strategic tools.Market researchGather information about customers, competitors and other stakeholders to better understand their goals and objectives.Strategic marketingBuild on everything you've learned to develop and deliver an effective marketing plan.Accounting, economics, finance and businessGain the foundational knowledge required for a successful business career.

Portfolio

Office of the Provost

School

La Trobe Business School

Course coordinator

Shahin Sharifi

Location(s)

Melbourne (Bundoora)

CRICOS code

067108A

Course instance contact

Shahin Sharifi

Course duration (full time)

3 years

Study level

Undergraduate

AQF level

Level 7 - Bachelor Degree

Available only as an exit award

No

Study options

Domestic

International onshore

Completion requirements

To attain the Bachelor of Business (Marketing), students will be required to complete 360 credit points in total consisting of:240 credit points core subjects, and120 credit points 2nd major, a minor or elective group.

Course structure
360 credit points

Level one120 credit points
Level two120 credit points
Level three120 credit points
Majors120 credit points
Minors60 credit points

Course intended learning outcomes

On successful completion you will be able to:
1.
Research: Identify, source and analyse information relevant to business and social challenges
2.
Think: Evaluate a range of alternate solutions to business and social challenges, and account for potentially competing economic, ethical, social and commercial perspectives in a responsible manner
3.
Solve Problems: Devise innovative recommendations to business and social challenges, based on the identification of the elements of a problem and the application and evaluation of problem solving approaches
4.
Communicate: Communicate professionally and effectively with a range of stakeholders, using a variety of modes of communications and appropriate tools
5.
Work with Others: Engage professionally and effectively to contribute to the success of a multicultural team, in a manner which is respectful of the needs, values, personalities and capabilities of others
6.
Work with Digital Technologies: Utilise digital technologies to identify, source, analyse and communicate information relevant to business and social challenges
7.
Analyse relevant business environments to gauge customer needs and identify business opportunities
8.
Demonstrate business diligence to create customer value to satisfy the long-term organisational goals
9.
Critically apply a broad and coherent knowledge of foundational marketing theories, concepts, practical principles and processes
10.
Exercise judgment to recommend appropriate solutions to routine marketing tasks
11.
Demonstrate teamwork and be able to integrate marketing with other organisational functions
12.
Effectively communicate marketing analyses and actions both orally and in writing within organizational contexts and with external target audiences using integrated digital, social and mass media
13.
Develop professional skills suitable for the demands of the marketing profession
14.
Observe codes for ethical, legal and sustainable conduct whilst behaving in a socially responsible manner

Course features

Work based learning (placement) requirements

Elective placement opportunities (Work Based Learning)
During this course, you will have the opportunity to participate in a Work Based Learning (WBL) placement experience, designed to allow you to extend your formal academic learning beyond the classroom. The WBL experience will provide the opportunity to bring your learning from the university into a work environment and test out your knowledge in a professional real-world environment. Some courses include compulsory WBL subjects, however, we also offer a range of elective WBL subjects, both cross-discipline and subject-specific. La Trobe University will source placements for some subjects, while others will require you to source your own placement. If you are required to source your own placement, dedicated staff will guide and support you through the process. Elective WBL subjects generally involve an application process and Subject Coordinator approval. The location and number of hours undertaken can vary considerably depending on the activity and the discipline area. Please refer to the individual subject entries for more information.Regional students are eligible to access additional support under the Regional Reward program

Other opportunities

Student exchange and overseas short programs offer a unique opportunity for a meaningful learning and educational experience abroad. La Trobe University encourages all students to make the world their campus by participating in an exchange or overseas short program that fits within your degree structure.

Career outcomes

Graduates will have the skills and knowledge to find employment in a range of marketing roles, including:

  • Marketing and promotions manager
    • Plan, direct and coordinate marketing campaigns and strategies that help businesses grow and advertise their products to consumers.
  • Marketing research specialist
    • Study consumer behaviour, market conditions and forecasts to help businesses understand who their customers are and what they want.
  • Social media marketing manager
    • Take charge of planning, implementing and managing social media strategy to increase brand awareness and boost company growth.
  • Product and brand manager
    • Monitor market trends and manage advertising and marketing activities to ensure the right message is delivered for products and brands.

Professional recognition

The Bachelor of Business (Marketing) is accredited by the Australian Marketing Institute (AMI). Graduates may apply for membership with the AMI. Membership may require an application to the professional body and may have additional or ongoing requirements beyond the completion of the degree. Please contact the relevant professional body for details.

Internal course relationships

Nested

Diploma in Business

Pathways from

Diploma in Business

External pathways

External pathways into this course