This subject addresses the theory and application of innovation and the design thinking process to: discover and define problems, capture primary research, generate ideas, concept design, prototyping, evaluation, analysis, and maintenance. Students will gain insight into innovation by considering societal, legal and environmental impacts of their innovation; work in teams and learn how to leverage from individual strengths. They will embrace marketing stakeholder engagement, presentations and pitching of ideas during the design process to get their innovations to the intended audience. They will also gain an understanding of the feedback cycle, maintenance and documentation for the future of their product. Innovation and Entrepreneurship entails developing the ability to tackle problems creatively, generating new ideas, taking calculated risks and creating change to achieve your ambitions.