Food and Fibre Markets provides you with the ability to develop and communicate effective strategies to capitalise on market opportunities within an agribusiness context by drawing upon relevant concepts, theory, analytical tools and frameworks. The subject is delivered in intensive format, through face-to-face delivery in block-mode delivery at the Albury/Wodonga … For more content click the Read more button below.
Food and Fibre Markets provides you with the ability to develop and communicate effective strategies to capitalise on market opportunities within an agribusiness context by drawing upon relevant concepts, theory, analytical tools and frameworks. The subject is delivered in intensive format, through face-to-face delivery in block-mode delivery at the Albury/Wodonga Campus. The subject draws on industry experts to explore key factors influencing marketing strategies in the agribusiness sector.
Capstones provide students with a way of integrating and applying knowledge and skills gained throughout their course.
Yes
Academic progress review - Schedule A subject
No
Subject instances
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Career ready
Work based learning (placement):No
Graduate capabilities
COMMUNICATION - Communicating and Influencing
DISCIPLINE KNOWLEDGE AND SKILLS
INQUIRY AND ANALYSIS - Critical Thinking and Problem Solving
INQUIRY AND ANALYSIS - Research and Evidence-Based Inquiry
Subject intended learning outcomes
On successful completion you will be able to:
1.
Demonstrate an understanding of the physical and economic features that support the sustainability of agribusinesses and their supply chains in regional economies.
2.
Identify and evaluate the range of market opportunities available to firms operating in the agribusiness environment.
3.
Evaluate various concepts of strategy and marketing management and recommend appropriate strategic directions that exploit market opportunities and/or the organisational capabilities of agribusiness firms and their supply chains.
4.
Formulate and assemble a coherent marketing strategy and tactical program to enable agribusiness firms to achieve their stated objective/s.
5.
Compare and contrast theoretical frameworks and industry implementation of strategies for the development and implementation of marketing strategy.
6.
Reflect on practical application of theoretical marketing frameworks in the context of other subjects to demonstrate an understanding of the students relative preparedness for entering the workforce.
Learning activities
Pre block-mode assessment, case study and major assessment
