MARKETING MANAGEMENT

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Overview

In this subject you will learn to develop an ability to understand the role of marketing management in a business setting. Issues relating to market orientation are examined across a variety of different industry sectors and explicated in terms of contemporary marketing theory and practice. The key components of the marketing management planning and control process are outlined, including analysis of the marketing environment; digital and marketing strategy formulation; the design and implementation of the marketing plan, including decisions relating to the marketing mix.

Portfolio

Office of the Provost

School

Subject coordinator

Malliga Marimuthu

Subject type

Postgraduate

Year level

Year Level 5 - Masters

AQF level

Level 9 - Masters Degree

Available as elective

Yes

Available to study abroad / exchange students

Yes

Capstone subject
Capstones provide students with a way of integrating and applying knowledge and skills gained throughout their course.

Academic progress review - Schedule A subject

Subject instances

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Learning resources

Recommended - Book - Capons Marketing Framework

Prescribed - Book - Marketing Strategy and Competitive Positioning

Recommended - Book - Marketing Management

Prescribed - Other resource - Stratsim Marketing: Marketing Strategy Simulation

Career ready

Work based learning (placement):No

Graduate capabilities

COMMUNICATION - Cultural Intelligence and Global Perspective

DISCIPLINE KNOWLEDGE AND SKILLS

INQUIRY AND ANALYSIS - Creativity and Innovation

INQUIRY AND ANALYSIS - Critical Thinking and Problem Solving

INQUIRY AND ANALYSIS - Research and Evidence-Based Inquiry

PERSONAL AND PROFESSIONAL - Leadership and Teamwork

Subject intended learning outcomes

On successful completion you will be able to:

Integrate and apply marketing theory and skills to practical situations in marketing management by carrying out effective and accurate evidence based research.

Identify and critically analyse information relevant to a marketing management problem or issue and make recommendations to effectively address the problem or issue.

Critically formulate a considered position, employing a range of frameworks, which addresses societal, economic, political, cultural or global concerns.

Communicate effectively through oral tasks appropriate to varied contexts and audiences

Learning activities

Case studies, presentation, class discussion (think-pair share), problem-based ideation, real-time reactions, concept mapping, peer review.

Handbook