ADVANCED MARKETING THEORY

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Overview

Marketing is a science and it is informed by professional scholarly research in other related disciplines such as psychology, sociology, micro-economics and behavioural sciences. Fundamental theories involved in the philosophy of marketing science and its impact on research will form the foundation of this course. The course provides a brief historical evolution of the theory, review of prominent theories and concepts and also an examination of contemporary and innovative theories. Research topics involved in critical areas of service dominant logic, consumer behaviour and strategic marketing are included to provide relevant knowledge. In addition, ethical, social, environmental and legal considerations relevant to marketing activities will also be emphasised. This will enable you to understand the impact of marketing activities on society. The course will be delivered through seminar sessions and students will be assessed based on the intended learning outcomes.

Portfolio

Office of the Provost

School

Subject coordinator

Greg Jamieson

Subject type

Postgraduate

Year level

Year Level 5 - Masters

AQF level

Level 9 - Masters Degree

Available as elective

Available to study abroad / exchange students

Yes

Capstone subject
Capstones provide students with a way of integrating and applying knowledge and skills gained throughout their course.

Academic progress review - Schedule A subject

Subject instances

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Learning resources

Prescribed - Book - Marketing Theory: A student text

Career ready

Work based learning (placement):No

Graduate capabilities

COMMUNICATION - Communicating and Influencing

DISCIPLINE KNOWLEDGE AND SKILLS

INQUIRY AND ANALYSIS - Critical Thinking and Problem Solving

INQUIRY AND ANALYSIS - Research and Evidence-Based Inquiry

PERSONAL AND PROFESSIONAL - Adaptability and Self-Management

PERSONAL AND PROFESSIONAL - Ethical and Social Responsibility

Subject intended learning outcomes

On successful completion you will be able to:

Integrate and apply theoretical concepts to scholarly work.

Identify research problems and analyse information relevant to the problem; be able to synthesise that information in order to evaluate potential research solutions, and make constructive recommendations.

Evaluate and critically analyse literature on various marketing theories and models.

Ability to conduct scientific research and be able to articulate and express these scientific research findings and present the findings.

Apply ethical and sustainable reasoning, legal standards or codes of practice relevant to the discipline and make decisions that are informed by sustainable thinking.

Learning activities

Seminars, discussions, assessment tasks, research projects, private study, literature review and critique.

Requisite rules

Prerequisites: Enrolment is by application only

Handbook