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Overview

Students develop and enhance their critical thinking skills and critical literacy through the analysis of a diverse range of media and popular cultural texts. In the context of contemporary issues and arguments, students learn to identify a range of persuasive techniques and representational strategies and to recognise that all media … For more content click the Read more button below.

Portfolio

Office of the Provost

School

Subject coordinator

Sean Dyde

Subject type

Undergraduate

Year level

Year Level 0 - Enabling Program

AQF level

Level 5 - Diploma

Available as elective

No

Available to study abroad / exchange students

No

Capstone subject

No

Academic progress review - Schedule A subject

No

Subject instances

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Career ready

Work based learning (placement):No

Graduate capabilities

COMMUNICATION - Communicating and Influencing
COMMUNICATION - Cultural Intelligence and Global Perspective
INQUIRY AND ANALYSIS - Creativity and Innovation
INQUIRY AND ANALYSIS - Critical Thinking and Problem Solving
INQUIRY AND ANALYSIS - Research and Evidence-Based Inquiry
PERSONAL AND PROFESSIONAL - Adaptability and Self-Management
PERSONAL AND PROFESSIONAL - Ethical and Social Responsibility
PERSONAL AND PROFESSIONAL - Leadership and Teamwork

Subject intended learning outcomes

On successful completion you will be able to:
1.
Explain why popular culture media representations should be subject to critical analysis
2.
Identify and give examples of specific representational strategies and persuasive techniques
3.
Analyse the way that media representation directly and indirectly impacts structures of power and received knowledge
4.
Create a persuasive text using digital media

Learning activities

Media diet analysis and digital journal entry. Identification of representational strategies of persuasion in advertising interactive learning task. Diversity in cinema and television comparative learning task. Digital journal entry comparing the representation of public figures in different media publication. Designing and storyboarding an advertisement collaborative assessment

Requisite rules

Prerequisite: Students must be admitted into one of the following courses: EDPLO, ETPPO, PAA001O, PAI001O, TPA001O, TPF001O, TPI001O