This subject investigates and analyses the relationship between events and tourism. You will learn how and why destinations develop or utilise events with the objective of increasing tourism. There will be a particular focus on Mega and Hallmark Events. You will explore the issues of using events for the long-term development of destination imaging, events/tourism precincts, events legacy, and events portfolios. You will also learn about strategic decision-making processes, the development of an events portfolio or program, economic impact statements for events, long-term developments for destination imaging, and the legacy of events/tourism precincts.
