MANAGING MEDIA RELATIONS IN SPORT

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Overview

This subject aims to develop you as a leader in sport by introducing you to strategic issues in the management of the relationship between sport organisations or athletes and the media, including the selection of appropriate strategies in promoting the achievements of sport organisations and athletes. You will critically evaluate the best ways to manage the reputation and image of sport organisations or individual athletes during a crisis or scandal, critically interpret how sport and athletes are represented in the media and be aware of the ways in which the media will seek to use those athletes.

Portfolio

Office of the Provost

School

Subject coordinator

Greg Dingle

Subject type

Postgraduate

Year level

Year Level 5 - Masters

AQF level

Level 9 - Masters Degree

Available as elective

Yes

Available to study abroad / exchange students

Yes

Capstone subject
Capstones provide students with a way of integrating and applying knowledge and skills gained throughout their course.

Academic progress review - Schedule A subject

Subject instances

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Career ready

Work based learning (placement):No

Graduate capabilities

COMMUNICATION - Communicating and Influencing

DISCIPLINE KNOWLEDGE AND SKILLS

INQUIRY AND ANALYSIS - Creativity and Innovation

INQUIRY AND ANALYSIS - Critical Thinking and Problem Solving

INQUIRY AND ANALYSIS - Research and Evidence-Based Inquiry

PERSONAL AND PROFESSIONAL - Ethical and Social Responsibility

Subject intended learning outcomes

On successful completion you will be able to:

Appraise and select appropriate strategies in promoting the achievements of sport organisations and athletes

Critically evaluate the best ways to manage the reputation and image of sport organisations or individual athletes during a crisis or scandal

Critically interpret how sport and athletes are represented in the media and be aware of the ways in which the media will seek to use those athletes

Recognise and discuss the current commercial and contextual relationships between the media and sport industries

Learning activities

The sport specialisation of the course will be delivered using the case method made famous by the Harvard Business School. By using the case method of teaching as the foundation, the course will make the links between theory and practice explicit. This subject will be delivered using blended technology and block mode intensive, with engagement with the student's workplace within the sport industry.

Handbook