In this capstone marketing subject you will draw on, apply and demonstrate your accumulated marketing knowledge and acumen to solving applied marketing problems through a live strategic marketing simulation. You will review, analyse and apply strategic marketing concepts through the use of marketing theory, and analytical and data tools and … For more content click the Read more button below.
In this capstone marketing subject you will draw on, apply and demonstrate your accumulated marketing knowledge and acumen to solving applied marketing problems through a live strategic marketing simulation. You will review, analyse and apply strategic marketing concepts through the use of marketing theory, and analytical and data tools and frameworks. You will be required to demonstrate a broad and coherent understanding of marketing knowledge and skills along with employability skills in authentic industry-based activities.
Capstones provide students with a way of integrating and applying knowledge and skills gained throughout their course.
Yes
Academic progress review - Schedule A subject
No
Subject instances
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Learning resources
Prescribed - Book - Strategic Marketing: Decision Making and Planning
Title:Strategic Marketing: Decision Making and Planning
Resource requirement:Prescribed
Author/editor:Reed, P. & Baird, M.
Year:2019
Edition/volume:5th
Publisher:Cengage
ISBN:9780170420549
Career ready
Career focused:This subject contains career development learning or professional engagement opportunities
Work based learning (placement):No
Graduate capabilities
DISCIPLINE KNOWLEDGE AND SKILLS
INQUIRY AND ANALYSIS - Critical Thinking and Problem Solving
INQUIRY AND ANALYSIS - Research and Evidence-Based Inquiry
PERSONAL AND PROFESSIONAL - Adaptability and Self-Management
Subject intended learning outcomes
On successful completion you will be able to:
1.
Critique strategic marketing planning and activities in relation to firm performance and sustainability
2.
Exercise professional judgement and evaluate strategic marketing options to implement strategies in diverse marketing contexts
3.
Develop and apply ethical, data-driven marketing strategies for different market offerings in diverse market segments
Learning activities
Online resources, readings, workshop, simulation, reflection and presentation
Enrolment rules
Special conditions
This subject is also available through Open Universities Australia (OUA)
Requisite rules
Prerequisites: Student must have completed 180 credit points of study prior to undertaking this subject
