MARKETING FOR MANAGERS

Overview

You will be provided with a solid foundation of contemporary marketing concepts designed to assist you in making critical marketing decisions. Particular emphasis is placed on assessing marketing trends and the associated strategic and tactical frameworks that give rise to the formulation and implementation of marketing plans. You will draw … For more content click the Read more button below.

You will be provided with a solid foundation of contemporary marketing concepts designed to assist you in making critical marketing decisions. Particular emphasis is placed on assessing marketing trends and the associated strategic and tactical frameworks that give rise to the formulation and implementation of marketing plans. You will draw on your experience as a manger to undertake a review of a marketing case study and deploy marketing tools to solve a real-world marketing problem.

Portfolio

Office of the Provost

School

Subject coordinator

Mahdi Vesal

Subject type

Postgraduate

Year level

Year Level 5 - Masters

AQF level

Level 9 - Masters Degree

Available as elective

Available to study abroad / exchange students

Yes

Capstone subject
Capstones provide students with a way of integrating and applying knowledge and skills gained throughout their course.

Academic progress review - Schedule A subject

Subject instances

To view instance specific details which include - Assessments, Class requirements and Subject instance coordinators - please select your preferred instance via the drop-down menu at the top right-hand side of this page.

Learning resources

Recommended - Book - Marketing Management. Global Ed.

Career ready

Work based learning (placement):No

Graduate capabilities

COMMUNICATION - Communicating and Influencing

DISCIPLINE KNOWLEDGE AND SKILLS

INQUIRY AND ANALYSIS - Creativity and Innovation

INQUIRY AND ANALYSIS - Critical Thinking and Problem Solving

INQUIRY AND ANALYSIS - Research and Evidence-Based Inquiry

PERSONAL AND PROFESSIONAL - Adaptability and Self-Management

PERSONAL AND PROFESSIONAL - Ethical and Social Responsibility

Subject intended learning outcomes

On successful completion you will be able to:

Critically analyse the role of marketing, assess marketing performance and apply contemporary concepts to different industry and organisational contexts.

Conduct evidence based research to inform the integration and application of marketing tactics to a practical situation.

Investigate and undertake a review of marketing problems and devise solutions from insights gained through data collection.

Learning activities

Presentations, marketing audit, case study analysis, application of theory in class discussion and gap analysis.

Requisite rules

Prerequisites: Students must be admitted in one of the following courses: LMMBA, HZMBHA, LMMBAH, LMMBAA, HX002CI, LZFABA, LMMBAO, HZMBHO, LCBUA, LCBUAO, LGBUA, LGBUAO.

Handbook