Overview

In this online subject you will develop and enhance your online research and communication skills. In so doing you will explore the business models of digital disruptors such as eBay, Apple, Google, Facebook and Amazon, who are using digital business models to disrupt established businesses in telecommunications, transportation, advertising, e-commerce, … For more content click the Read more button below.

Portfolio

Office of the Provost

Subject coordinator

Rui Xue

Subject type

Undergraduate

Year level

Year Level 3 - UG

AQF level

Level 7 - Bachelor Degree

Available as elective

Yes

Available to study abroad / exchange students

No

Capstone subject

No

Academic progress review - Schedule A subject

No

Subject instances

To view instance specific details which include - Assessments, Class requirements and Subject instance coordinators - please select your preferred instance via the drop-down menu at the top right-hand side of this page.

Learning resources

Prescribed - Book - E-commerce 2021-2022: Business, Technology and Society
Prescribed - Book - Digital Business and e-commerce management: strategy, implementation and practice

Career ready

Work based learning (placement):No

Graduate capabilities

COMMUNICATION - Communicating and Influencing
COMMUNICATION - Digital Capability
DISCIPLINE KNOWLEDGE AND SKILLS
INQUIRY AND ANALYSIS - Creativity and Innovation
INQUIRY AND ANALYSIS - Critical Thinking and Problem Solving
INQUIRY AND ANALYSIS - Research and Evidence-Based Inquiry
PERSONAL AND PROFESSIONAL - Adaptability and Self-Management

Subject intended learning outcomes

On successful completion you will be able to:
1.
Evaluate different types of business problems given the impact of digital change.
2.
Identify and analyse emerging digital business trends and strategies
3.
Assess and design your personal online brand

Learning activities

Online research, analysis, teamwork exercises, communications exercises, establishment and maintenance of a LinkedIn profile, reflection on career ready resources

Enrolment rules

Special conditions

Requisite rules

Prerequisites: Completion of at least 180 credit points of La Trobe Bachelor degree

Requisites

Equivalent