MARKETING RESEARCH

Overview

In response to the swift changes in marketing environments, managers must utilise evidence from research to identify problems and opportunities. Marketing Research offers overall knowledge of the critical role of marketing research in the identification of marketing problems, solutions, and opportunities.This subject will develop your knowledge of the principles and … For more content click the Read more button below.

In response to the swift changes in marketing environments, managers must utilise evidence from research to identify problems and opportunities. Marketing Research offers overall knowledge of the critical role of marketing research in the identification of marketing problems, solutions, and opportunities.
This subject will develop your knowledge of the principles and practices of marketing research. You will learn to analyse and develop marketing research projects. Further, you will generate insights and recommend solutions for marketing problems via utilising proper marketing research methods.

Portfolio

Office of the Provost

School

Subject coordinator

Shahin Sharifi

Subject type

Postgraduate

Year level

Year Level 5 - Masters

AQF level

Level 9 - Masters Degree

Available as elective

Available to study abroad / exchange students

Capstone subject
Capstones provide students with a way of integrating and applying knowledge and skills gained throughout their course.

Academic progress review - Schedule A subject

Subject instances

To view instance specific details which include - Assessments, Class requirements and Subject instance coordinators - please select your preferred instance via the drop-down menu at the top right-hand side of this page.

Learning resources

Recommended - Other resource - See the LMS for details

Career ready

Work based learning (placement):No

Graduate capabilities

COMMUNICATION - Communicating and Influencing

COMMUNICATION - Digital Capability

DISCIPLINE KNOWLEDGE AND SKILLS

INQUIRY AND ANALYSIS - Critical Thinking and Problem Solving

INQUIRY AND ANALYSIS - Research and Evidence-Based Inquiry

PERSONAL AND PROFESSIONAL - Leadership and Teamwork

Subject intended learning outcomes

On successful completion you will be able to:

Critically analyse and explain the principles and practices of marketing research, individually and/or collaboratively.

Critique a marketing research project and develop an alternative version that is methodologically rigorous.

Utilising appropriate methods to analyse data and generate insights, recommend actionable solutions for marketing problems to the audience.

Handbook