Handbook

With the prominence of digital platforms, it is critical for companies to supplement and further advance their traditional activities by managing their marketing activities via digital platforms. Digital platforms allow companies to enhance their productivity in achieving their objectives. Digital Marketing Strategy offers overall knowledge of digital marketing strategies and principles to enhance firms' digital performance.
This subject develops your knowledge of theories and principles utilised in digital marketing. You will learn to analyse the digital marketing practices of a firm. Further, you will apply digital marketing principles to develop solutions for the digital marketing problems of a company.