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Overview

Customer Experience Design (CED) develops your ability to comprehensively manage a customers cross-channel interaction with an organisation product, brand or service over time. This subject offers you a five-stage integrated framework for designing customer/user experiences and for learning how to create successful experientially based value propositions that leverage any organisations … For more content click the Read more button below.

Portfolio

Office of the Provost

Subject coordinator

Shahin Sharifi

Subject type

Postgraduate

Year level

Year Level 5 - Masters

AQF level

Level 9 - Masters Degree

Available as elective

Yes

Available to study abroad / exchange students

Yes

Capstone subject

No

Academic progress review - Schedule A subject

No

Subject instances

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Learning resources

Prescribed - Book - The Customer Experience Book: How to design, measure and improve customer experience in your business

Career ready

Work based learning (placement):No

Graduate capabilities

COMMUNICATION - Communicating and Influencing
INQUIRY AND ANALYSIS - Creativity and Innovation
INQUIRY AND ANALYSIS - Critical Thinking and Problem Solving
INQUIRY AND ANALYSIS - Research and Evidence-Based Inquiry
PERSONAL AND PROFESSIONAL - Adaptability and Self-Management
PERSONAL AND PROFESSIONAL - Leadership and Teamwork

Subject intended learning outcomes

On successful completion you will be able to:
1.
Exhibit a comprehensive understanding of CED concepts in industry
2.
Ascertain organisational objectives that assist in the sustainable development of CED initiatives
3.
Apply CED knowledge and skills demonstrating autonomy, expert judgement, adaptability, team work and responsibility to reflect the business processes, culture, assets and systems associated with the organisation
4.
Interpret and transmit knowledge, skills and ideas to specialist and non-specialist audiences formulating recommendations for the improvement of the CED strategy of an organisation of choice.

Learning activities

Class discussions, group interactions, in class test, report writing

Requisite rules

Requisites