INTERNATIONAL MARKETING MANAGEMENT

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Overview

In this subject, you will explore both the theory and practice of international marketing. Heavy reliance will be placed on the importance of a firm's market international perspective and the corresponding implications for marketing and business strategy formulation. Macro-level issues relating to the international environment will be canvassed, including international economics, culture, nationalism, and economic development, as well as micro-level matters relating to problems of market entry and market development. The importance of international marketing research will be reflected in the treatment of all of the topics presented.

Portfolio

Office of the Provost

School

Subject coordinator

Clare D'Souza

Subject type

Postgraduate

Year level

Year Level 5 - Masters

AQF level

Level 9 - Masters Degree

Available as elective

Yes

Available to study abroad / exchange students

Yes

Capstone subject
Capstones provide students with a way of integrating and applying knowledge and skills gained throughout their course.

Academic progress review - Schedule A subject

Subject instances

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Learning resources

Recommended - Book - Global Marketing

Prescribed - Book - International Marketing

Career ready

Work based learning (placement):No

Graduate capabilities

COMMUNICATION - Communicating and Influencing

COMMUNICATION - Cultural Intelligence and Global Perspective

DISCIPLINE KNOWLEDGE AND SKILLS

INQUIRY AND ANALYSIS - Critical Thinking and Problem Solving

PERSONAL AND PROFESSIONAL - Leadership and Teamwork

Subject intended learning outcomes

On successful completion you will be able to:

Integrate and apply international marketing theory and skills to practical situations.

Identify, research and critically analyse international marketing information relevant to an organizational problem or issue, be able to synthesise that information in order to evaluate potential solutions, develop programs and make recommendations or otherwise effectively address the problem or issue.

Demonstrate effective team skills in order to contribute appropriately to the production of a group output.

Communicate effectively through written tasks appropriate to varied contexts and audiences

Handbook