Overview

Companies may extend their marketing offerings to international markets. To that end, they need to revise their strategies to meet the demands and requirements of particular markets. This subject will equip you with knowledge about international marketing principles. You will learn to critically analyse theories and principles of international marketing. … For more content click the Read more button below.

Portfolio

Office of the Provost

Subject coordinator

Marthin Nanere

Subject type

Undergraduate

Year level

Year Level 3 - UG

AQF level

Level 7 - Bachelor Degree

Available as elective

No

Available to study abroad / exchange students

Yes

Capstone subject

No

Academic progress review - Schedule A subject

No

Subject instances

To view instance specific details which include - Assessments, Class requirements and Subject instance coordinators - please select your preferred instance via the drop-down menu at the top right-hand side of this page.

Learning resources

Prescribed - Book - Global Marketing

Career ready

Work based learning (placement):No

Graduate capabilities

COMMUNICATION - Communicating and Influencing
COMMUNICATION - Cultural Intelligence and Global Perspective
DISCIPLINE KNOWLEDGE AND SKILLS
INQUIRY AND ANALYSIS - Creativity and Innovation
INQUIRY AND ANALYSIS - Critical Thinking and Problem Solving
PERSONAL AND PROFESSIONAL - Ethical and Social Responsibility
PERSONAL AND PROFESSIONAL - Leadership and Teamwork

Subject intended learning outcomes

On successful completion you will be able to:
1.
Critically analyse the theories, concepts, and principles of international marketing.
2.
Utilising international marketing concepts, evaluate problems and opportunities for a global company, individually and/or collaboratively.
3.
Recommend practical international marketing solutions that embrace cultural, social, and ethical perspectives.

Learning activities

Case analysis, Class discussions and Problem based learning

Enrolment rules

Special conditions

Minimum credit point requirement

Requisite rules

Prerequisites: MKT1MDP or MGT1IB; OR Students must be admitted in one of the following courses: LBIB, LBIBSY.

Requisites