MARKETING RESEARCH

Overview

Business managers require insights when learning about problems and identifying solutions. This subject will equip you with knowledge about marketing research principles and tools. In this subject you will learn to utilise market information to develop a research proposal. You will learn to use a statistical package to generate and … For more content click the Read more button below.

Business managers require insights when learning about problems and identifying solutions. This subject will equip you with knowledge about marketing research principles and tools. In this subject you will learn to utilise market information to develop a research proposal. You will learn to use a statistical package to generate and further develop recommendations for real-world marketing problems based on relevant insights.

Portfolio

Office of the Provost

School

Subject coordinator

Marthin Nanere

Subject type

Undergraduate

Year level

Year Level 3 - UG

AQF level

Level 7 - Bachelor Degree

Available as elective

Yes

Available to study abroad / exchange students

Yes

Capstone subject
Capstones provide students with a way of integrating and applying knowledge and skills gained throughout their course.

Academic progress review - Schedule A subject

Subject instances

To view instance specific details which include - Assessments, Class requirements and Subject instance coordinators - please select your preferred instance via the drop-down menu at the top right-hand side of this page.

Learning resources

Recommended - Book - SPSS Survival: A Step by Step Guide to Data Analysis Using IBM SPSS

Prescribed - Book - Marketing Research (4th edition)

Recommended - Book - Marketing Research

Career ready

Work based learning (placement):No

Graduate capabilities

COMMUNICATION - Communicating and Influencing

DISCIPLINE KNOWLEDGE AND SKILLS

INQUIRY AND ANALYSIS - Creativity and Innovation

INQUIRY AND ANALYSIS - Critical Thinking and Problem Solving

INQUIRY AND ANALYSIS - Research and Evidence-Based Inquiry

PERSONAL AND PROFESSIONAL - Adaptability and Self-Management

PERSONAL AND PROFESSIONAL - Leadership and Teamwork

Subject intended learning outcomes

On successful completion you will be able to:

In collaboration with peers and utilising market information, develop a practical research proposal for a marketing problem.

Utilising a prescribed statistical package, generate marketing insights from data.

Utilise appropriate statistical techniques to develop actionable recommendations to solve marketing problems.

Learning activities

Online lectures, case studies, research proposal, questionnaires and research report

Handbook